Welp MagazineWith an increased reliance on the Internet and electronic devices and, subsequently, a steady rise in the number of digital shoppers worldwide, online businesses and entrepreneurs are swimming in a sea of success opportunities. Nonetheless, they are still battling the waves of millions of other businesses who, like them, are using the available resources to stand out in the market.
When you first launched your eCommerce store, you might have been able to keep the ball rolling yourself, but as the order velocity picks up and you decide to scale, you will need to abandon manual and time-consuming solutions for ones that will give you the proper push towards optimization and growth. This is where using the right tools comes in handy.
With the eCommerce industry being stronger than ever, there are countless tools available on the market. Knowing where to start or what to focus on is not always easy, which is why we have covered the most important business areas to consider and the type of tools that will help you grow in each of them.
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Marketing
If you’ve successfully established your eCommerce store, you’ve already dedicated much of your time to creating and perfecting your products. However, there is only so much success you can achieve without having the right tools to reach your target customers and figure out the most effective ways of communicating your value to them.
For example, if you collect the IP addresses from your website’s visitors, you can use an IP lookup tool to find their geographical location and target them based on those insights. Although you might have defined the location parameters for your target audience, this information will either confirm or expand your focus and allow for data-backed decisions when it comes to campaign targeting.
To improve your visitors’ experiences and boost conversions, you can use optimization tools that create, launch, and analyze A/B tests on your eCommerce website. Complementary to online marketing platforms like Facebook or Google, these tools can help ensure that your website is of a high enough quality so that visitors don’t abandon their journey after they’ve clicked on your ads.
Customer Service and Loyalty
Your business is essentially your customers, and there are undoubtedly numerous other companies fighting to turn them into their own. If you can increase your customer retention by as little as 5%, you can see a 25% increase in profits.
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To start with, you need to have open communication channels and offer fast and reliable responses to any customer questions and concerns. A tool showing great promise for digital communications is the chatbox, which you can install on your website for around-the-clock help. It can be either AI-powered or with the help of your customer support staff, and you can choose to engage with customers based on triggers or have it as an option at all times.
You may also use loyalty tools that track activity and reward points or gifts for actions like purchases, shares, and reviews. Finally, to ensure that your service is of top quality, you can integrate tools that generate surveys for collecting feedback, so you can identify problems and solve them as you go.
Analytics
It’s a straightforward fact that you cannot grow your eCommerce store if you cannot identify your areas of improvement. Luckily, digital footprints make the process of measuring and testing different techniques easier than ever. And, there are many analytics tools out there that will get the job done.
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To understand and improve your customers’ experience with your website, you should track their activity across different pages and actions and figure out where things are going right – or wrong. With analytics tools, like Google Analytics, you can track sessions, page views, conversions, time on page, bounce rates, and other events. Most of them will also provide reports that will help you identify and fix problems in real-time.
Tracking sales interactions is especially important as you start to grow your business. With sales tools, you can track leads as they go through the sales funnel and even identify when to retarget specific customers or reach out to convert them. There are also tools that combine analytics and sales tracking for the best aggregated or one-stop performance solutions.
Conclusion
As you take your eCommerce store to its next growth phase, you need to find the right tools that will attract consumers and convert them into what might become loyal customers. To do so, you should start with identifying the areas of your business that might require your attention.
By using the right digital toolkit in these areas, your eCommerce store will grow even quicker than you expect – and without much manual input.
