It’s important to evaluate your business’s needs when coming up with a unique marketing plan for it. Marketing is what helps to both create and capture demand for a company. Discover some of the different types of marketing to help your business.
Pay-per-click advertising is one of the most effective ways to capture demand on a product that you sell. PPC marketing refers to the ads that come up at the top of the search results on a search engine, such as Google. These pop up based on keywords typed in the query bar, and your company is charged each time a user clicks on the ad and is brought back to your website.
These get people to your site, but it’s up to your site to convert them.
Social media marketing takes multiple forms. Creating a social media presence for your business through the use of profiles is one thing every business should do. Creating profiles and posting regularly is more branding than marketing.
Social media marketing involves paid advertising that shows up in a curated audience’s feeds. These ads work best to create demand. The ads create demand by exposing audiences with high likelihood of interest in the product or your brand.
Influencer marketing is a newer marketing form that is still being tested by many agencies—but it is a form of advertising consumers prefer. Influencers who endorse or post about your product are already trusted by consumers and transfer that trust onto the brands they post.
Influencer marketing can be pricey and doesn’t come with guaranteed results, but it is a good way to get additional brand exposure and an endorsement by a source trusted by the public.
There are many trends in digital marketing to keep up with this year. Trends change rapidly, but marketing methods tend to ebb and flow with the demands of consumers. Staying well versed on the trends year to year will help with smooth transitions rather than large, disruptive ones. These are the most vital types of marketing to help your business in general, but it’s important to explore other forms, depending on your industry.